Website Briefing Form

Thanks for choosing Code and Create, we’re delighted to have you on board. As discussed, we like to take a full brief when working on any project. Yes, there is a bit of work to do, but the more information you provide, the better we can understand you and your goals.

Too much of a chore? We can always fill this in with you. However, putting aside some time to answer these questions and think about your business is a good thing. Here we go.

1. About you (the easy section)

Your NameEmail AddressCurrent Website URL

2. About your Business

Inc lude a brief history of your business, any landmarks that you’ve achieved, and your plans in the next 3, 12 and 24 months? Your answers will only be shared with Code and Create.

3. About your Customers/Targets

Provide details on who buys your products/services. Outline demographic range (age, location, gender). Include feedback from clients about why they buy from you. How do they currently buy your products and services?

4. The Products & Services you Sell

List out everything you want to sell.
Provide details on the messages used to sell your products/services.
Do you have a price list?

5. Who do you Compete With?

Provide details on the competitors you compete with online/offline. If you’re struggling for an answer, who’s website do you look at and say “I wish mine looked the same”.

6. The Aim of your New Website

Essentially, what is it that you want your new website to achieve for your business? Do you want it to generate leads, sell your products, capture data, be a reference point?

7. Your Desired Website Functionality

Provide details on the tools and features that you ideally need on your website, which can include:

Blog/content update facility
CRM integration
Data capture mechanism (newsletter sign up, call back request)
Call tracking
Social media integration
Landing pages (usually used if you’re running paid activities such as Google AdWords)