Stay Off The Tracks


The Brief

A long standing client of ours, PDF Sports and the Tackling Track Safety Project, commissioned Code and Create to work on the Stay Off The Tracks campaign in conjunction with Network Rail.

We had a very small amount of time to design and build the website, in order to ensure it was live in conjunction with the start of the campaign. The campaign focused on school kids, asking them to submit artwork promoting rail safety. The site was to be impactful, on brand and very user focused. It was aimed at children in school.

The Response

We delivered the site on time and on budget. Our client was overjoyed with the outcome. A single page site, with the ability to upload competition entries. The whole campaign was a success with the winners artwork being displayed at prominent railway locations across the country.

The design we put together for the website was focused toward the target audience of school children aged between 7-11 and their parents with an interest in design and art. The website performed flawlessly, with no teething issues and the ability run at scale whilst accepting thousands of submissions, nationwide.

The Technical Bit

Mum's the word, did this one on the down-low, kept it on the q.t. Maybe next time we'll divulge.