The BriefLaunching an online store is an art. You need the right product, at the right price and with the right website (obvs we'd say that). It's a new brand, with no reviews, selling Grade A furniture at a fraction of the price. The design and user experience, therefore, play an integral role in reducing any perceived risks. With a blank canvas to start with, creating an identity that gave an impression of quality and longevity was vital. We also needed brand guidelines that provided scope for the future and a tagline that encapsulated the offer and ethics behind it. Next, we needed to build a site that was incredibly easy to buy from, right from the bat. Coupled with bespoke engraving tools, full integration with WooCommerce and custom Gutenberg blocks, it was a project we couldn't wait to start.
The creative identity needed to both look and feel authentic. Using the shape, colours and tones of Grade A teak wood, the logo was matched with a Serif font, bringing out a traditional, yet fresh styling. The colourways were selected to match the natural element of offering, with coppers and light blues forming part of the palette.
From a web design perspective, we mapped multiple user journeys, each one focusing on a three-click to checkout objective. Wireframes gave the client a deeper understanding of the process before we built the user interface. White space also played an integral part of the design, helping to focus on the furniture and calls to action.
The build was entirely from scratch with no themes, including a bespoke engraving tool for their benches. With vigorous testing ready for launch, the site went live in June 2020, ready to take on the market. Coupled with a PPC campaign, the first three weeks of launch saw orders come in from across the country, with stock selling out (a problem that the team didn't expect).
With big plans for the rest of 2020, the team at Cheshire Teak Company have hit the ground running with their new site.